Making purchases online may feel the same for the consumer, but there’s so much more going on under the hood. For instance, purchasing can be carried out in local languages and currencies, even the local date and time. You can also integrate search engine optimization techniques to improve search ranking, breadcrumbs to allow users to move around your site without clicking backwards. All these features, and many more need to be supported by world-class computer code. Sloppy programming could lead to site freezes, security holes and worse. Good technology means good business.